THE COLLECTION
The new collection Chloes eyewear belongs to the prêt-à-porter kind of collection characterized by a fusion of smartness, sensuality and modernity. With their Late-Sixtiess fashion style, the glasses adopted some proportions and shades which are the expression of the firms codes: a feminine and delicate appearance with a vintage touche.

THE BRANDS
One of the first brands prêt-à-porter for the women, Chloé is remembered for being the expression of a new feshion: modern, feminine, with a rive gauche personaliy. In 1956, on the occasion of its first fashion show, Chloé intruduced some simple and smart models at the Café de Flore. This is the first time Chloé fashion has hit the streets and touched womenhearts . Always forward-looking, Chloé will give the chance to young creatures to become real stars, namely, firms such as: Karl Lagerfeld, Martine Sitbon, Stella MC Cartney, Phoebe Philo. Its sober elegance, its materials and its prints give to the firm the right to become a legend. Nowadays, Chloé wants to satisfy an attractive and feminine kind of woman.